Brand Audit and Strategic Plan

The Carpinteria Arts Center does a great deal with a little: gallery exhibitions, classes, youth camps, concerts, and free community programming, much of it volunteer-run. Cognito audited how all of that was being communicated, looking at the website, social channels, newsletter, and everyday outreach as one system rather than separate efforts. The deliverable was a strategic plan: a clear read on where the message was landing, where it was getting lost, and a blueprint for bringing the Center's communications in line with the goals it had set for itself.